News Releases

Aruba Networks Channel Leaders Recognized as 2015 CRN Channel Chiefs

Karl Soderlund, VP of Worldwide Channels and Alliances, and Jim Harold, VP of North America Channels, Named as Two of the Most Powerful Leaders in the IT Channel

Monday, February 23, 2015 6:00 am PST



Public Company Information:

"Karl and Jim exemplify Aruba’s partner-centric attitude, and the innovative channel programs they have launched in the past year have delivered real value both in terms of increasing the total number of Aruba partners worldwide, and supporting our partners’ growth."

SUNNYVALE, Calif.--(BUSINESS WIRE)--Aruba Networks, Inc. (NASDAQ:ARUN) today announced that Karl Soderlund, vice president of worldwide channels and alliances, and Jim Harold, vice president of North America channels, have been named to the prestigious list of the 2015 CRN Channel Chiefs. The influential executives on this annual list represent the most powerful leaders in the IT channel who hold direct responsibility for driving growth and revenue for their organizations through their indirect channel partners.

Individuals are selected for inclusion based on their track record of channel accomplishments, standing in the industry, dedication to the partner community, and plans for driving future business innovation and channel growth. The 2015 CRN Channel Chiefs have demonstrated their enduring support for the channel by consistently defending, promoting and executing effective channel partner programs and strategies.

One of the key drivers behind Karl Soderlund being named a 2015 CRN Channel Chief was his work leading the expansion of Aruba’s PartnerEdge Program to better address the needs of small to mid-sized enterprises (SMEs) and the channel partners that serve them. The new global initiative has added training, promotions and sales enablement support for the SME market to ensure that new partners can ramp and develop solutions expertise quickly and drive enhanced sales and margins.

Jim Harold helped launch a new quote and configuration tool that simplified the deal registration process so partners can conduct business with Aruba effortlessly. Harold also helped lead the expansion of Aruba’s ClearPass Specialization program, which has driven increased professional services capabilities and business opportunities for partners. As a result of the ClearPass program expansion, the number of partners in this program grew by 100 percent. Also, under Harold’s guidance, Aruba launched new alliances and partnerships that provide Aruba’s partners with increased opportunities to sell joint solutions and strengthen their market position against competitors.

“Each year, our editors carefully vet an extensive group of highly accomplished channel executives to highlight those exemplary individuals who earn the mantle of CRN Channel Chief. These executives strive to advance the success and standing of the channel community within their organizations. The 2015 CRN Channel Chiefs lead by example and serve as valuable advocates to help ensure the health and longevity of the IT channel. We applaud their accomplishments and look forward to their continued success,” said Robert Faletra, CEO, The Channel Company.

“Our partners are vital to our success as a company, and we are committed to providing them with world-class tools and support,” said Dominic Orr, president and CEO for Aruba Networks. “Karl and Jim exemplify Aruba’s partner-centric attitude, and the innovative channel programs they have launched in the past year have delivered real value both in terms of increasing the total number of Aruba partners worldwide, and supporting our partners’ growth.”

The 2015 CRN Channel Chiefs list is featured in the February 2015 issue of CRN, and online at

About The Channel Company

The Channel Company, with established brands including CRN, XChange Events, IPED and SharedVue, is the channel community's trusted authority for growth and innovation, For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

About Aruba Networks, Inc.

Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at

© 2015 Aruba Networks, Inc. Aruba Networks’ trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatchTM, Virtual Intranet AccessTM, ClearPass Access Management SystemsTM, Aruba InstantTM, ArubaOSTM, xSecTM, ServiceEdgeTM, Aruba ClearPass Access Management SystemTM, AirmeshTM, AirWaveTM, Aruba CentralTM, and ARUBA@WORKTM. All rights reserved. All other trademarks are the property of their respective owners.


The Channel Company
Betzi-Lynn Hanc, 508-416-1182
Aruba Networks, Inc.
Pavel Radda, 408-419-0294